SMS Marketing. Text your past customers back through the door.

Text marketing for takeaways, two ways

ChefSynk SMS marketing lets a takeaway or restaurant text the people who have already ordered from it. It is offered in two ways, so you can choose how hands-on you want to be.

The self-serve tool sits in the ChefSynk back office. You pick who to text, write or choose a message and send it, all from the same system that runs your till. The managed service is for owners who would rather spend their time in the kitchen: the ChefSynk team plans and sends campaigns for your shop.

Both suit independent takeaways, cafés and restaurants that want more repeat orders from customers who already know them, without paying for a new audience each time.

Win back customers who have gone quiet

Every takeaway has customers who used to order every week and then stopped. The SMS tool lets you target them directly. Choose customers who haven’t ordered in the last number of days you set, and send them a message with a reason to come back.

You can also target by postcode area. Text the postcode areas nearest the shop when you launch a new dish, or the areas your drivers cover on a quiet evening. Because the tool texts your own past customers, people who ordered from you before, every message goes to someone who already knows your food. Choose how many customers to text in each campaign, so you can start small and grow from there.

Plan a campaign for a quiet Tuesday

Quiet nights are a good time for a campaign. Send a campaign now, schedule it for a date and time, or set it to repeat weekly on the day you choose, so a Tuesday message goes out every Tuesday without you remembering to send it.

You don’t have to start from a blank screen. A ready-made template fills in your shop name, your order link and your phone number, and you can reuse a recent message rather than writing a new one each week. Extra numbers, such as the owner’s, can receive a copy of each campaign, so you see exactly what your customers received. Campaigns can go out on the days that suit your trade.

Built so your regulars aren’t over-texted

Text the same people too often and they stop reading. The tool skips any customer who was texted in the last 5 days automatically, so a regular picked by two campaigns a few days apart gets one message, not two.

The campaign history shows each send’s date, how many customers were texted and the message that went out. That makes it easy to see what you sent last week before planning the next one, and to reuse a message you want to send again. It keeps each campaign easy to check and easy to repeat, and over time the history becomes a record of what you have tried on which nights.

How SMS fits with your ordering site and till

The template includes your order link, so a campaign can point customers straight to your own ordering site and app. Orders from a campaign land in the same queue as the rest of your orders, on the till and the kitchen screen.

ChefSynk also sends transactional texts, such as order confirmation and accepted texts, so customers know their order has been received. Your customer data belongs to you, stored in a secure UK cloud. SMS is priced separately in bundles. Prices are on request, for the self-serve tool and the managed service, and we’ll talk you through the options on a call.

Frequently asked questions